Life According to Cosmo: What Women (Should) Want

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Taking (yet another) cue from Jamie Keiles, whose Seventeen Magazine Project, prompted my little foray into Cosmoland, I wanted to see what types of products are advertised in its pages. This breakdown doesn’t include all of the advertorial items included in the what-to-wear, how-to-be-beautiful sections, but rather the actual ad spots.
As expected, there’s a major emphasis on beauty aids and skincare. That rang true in Seventeen as well, with Keiles’ ad analysis finding 80 percent focused on beauty aids and health/hygiene. By the time girls grow up into Cosmo women, they’re already conditioned to think that they’re face and skin could probably use some touchups. Moreover, what Seventeen readers lose in ads for educational products (8 percent of Seventeen ads), they make up for in booze billboards (8 percent of Cosmo ads).
But there are also a few categories I included that caught my attention. Namely, the amount of razors, depilatory creams and laser hair removal promotions throughout the pages. In fact, there were almost as many hair remover type ads (10 percent) as there were hair care — shampoo, mousse, etc — ads (17 percent). Molly and I frequently get emails from Stuff Mom Never Told You listeners requesting podcast on why women shave their legs and why we’re culturally obsessed with women being as hairless as possible (which we’ve covered, if you’d like to take a listen). This advertising trend speaks directly to that conundrum. Society tells us to have full, lustrous locks up top, but don’t even think about letting a single follicle grow freely below the scalp! And this is the data to prove it.
I was also interested to see the lack apparel advertising. Perhaps clothing and shoe companies save their marketing dollars for more fashion-y titles, but I’d venture that there’s a deeper message at work here as well. When you flip through the magazine and just look at the ads, all you see over and over again are close-ups on women’s faces and shiny, hairless bare skin. Considering that skincare and hair-related ads (47 percent combined) outranked those for cosmetics (11 percent), Cosmopolitan’s advertising emphasis is incredibly body conscious. Don’t have that flawless skin and shapely gams? Too bad. All the makeup and clothing in the world really isn’t going to fix that, now will it? Swirling around that exposed flesh, we have diet friendly food offerings (17 percent), cellulite cures (5 percent) and even eyelash extenders to fix those “trouble spots.”
Big surprise then, that about a third of the way into the July edition, there’s a full-page ad for bipolar disorder. Because taken together, all of these skin-deep beauty messages can set a gal’s head topsy-turvy.
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How Eleanor of Aquitaine Worked

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Life According to Cosmo: How to Wear a Romper

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…So Far
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On Friday night, I met up with friends to celebrate the beginning of a glorious three-day weekend (which I obviously embraced since I’m writing about Friday…on Tuesday). And naturally, I consulted Cosmo to find out what a young woman should be seen in this summer.
Their top pick of 6 summer trends “He’d Love to See You In”? The romper.
These adult onesies made their comeback a couple summers ago, and now Cosmo reports that guys have jumped on the bandwagon and are simply dying to see women dressed up in the one-pieces. I’m skeptical of the claim since a) I couldn’t find you a majority of women, much less men, who adore rompers, and b) I’ve never heard a man express interest rompers aside from the perplexing bathroom mechanics involved with wearing one. Not to mention that we don’t know who these romper-crazy “guys” are who Cosmo supposedly commissioned to tell women what “fun fearless fashion” to wear this July.
Personally, I’m not anti-romper. In fact, I might sport them more often were it not for my long torso, which makes finding one that fits nigh impossible. Andwhy not? You just throw one on and avoid drinking lots of liquids when restrooms are scarce. No outfit creation necessary.
So on Friday, I borrowed a friend’s romper that magically fit, slipped on the requisite Cosmopolitan footwear (aka 4-inch heels) and headed out to a busy bar to see if the outfit would turn me into the man magnet, as the magazine promised. Although the romper was comfy – thank you, pockets! – something was off.
For starters, my shoes kicked me up to over 6 feet 1 inch, which provided a great overhead view of the crowd but I didn’t feel particularly approachable. There’s also something about wearing an outfit that’s “guaranteed” to get men’s attention that guarantees you won’t. Overly aware of what I had put on and the effect it was supposed to have, I couldn’t relax and found myself constantly fidgeting with the romper. Not surprisingly, I went home without giving away a single phone number, e-mail address or perfume-spritzed business card (fact: Cosmo recommends writing your number on a guy’s hand with a waterproof eye pencil).
According to the photo beside Cosmo’s romper recommendation, I was supposed to look like a carefree Blake Lively on her way to some breezy Hollywood soiree. Instead, I probably looked exactly how I felt – like a woman in a bar on a Friday night, waiting to get hit on while wishing she could just go home and change clothes.
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Everyday Foot Problems

Feet are like snowflakes: No two are the same — even those on the same body. Your two feet may actually be different shoe sizes! And even if they’re evenly matched, they’ll be different sizes and different shapes at different times in your life, including as your body changes through growth, pregnancy (for women), disease or disability, and aging. Because of these natural irregularities and the changes that every person encounters during life, there are several everyday foot problems that often occur.
One recent study, published in The New England Journal of Medicine, found that during puberty — when hormonal changes spur bone developments — the bone density of black girls increases three times more than that of white girls. And when the U.S. Public Health Service conducted a national survey in 1990, it found that blacks experienced 20 percent fewer foot problems overall than whites, although blacks are more likely to suffer from corns, calluses, and flat feet.
Nationality can also influence foot structure: Many Mediterranean people, for instance, have particularly low arches, while many Northern Europeans tend to have high ones. Finally, in some ethnic communities, cultural standards play a role, because they determine what is considered attractive. Members suffer pain from wearing uncomfortable shoes that are simply de rigueur in their cultural world.
One of your best precautions against foot pain is to be aware of both the hereditary factors (which you can’t change) and the lifestyle and life-stage factors (which you can change or, at least, influence) that determine whether your feet are healthy or hurting.
This article offers easy and helpful suggestions for treating many of the more common foot conditions people experience. However, there are certain foot problems that are so serious

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, you should seek a doctor’s care immediately. Likewise, certain people should never attempt to self-treat a foot problem. For example, If you have diabetes or circulatory problems, if you are pregnant, if you have recently had surgery, or if you are under the continuing care of a physician for another reason, you should discuss your foot problem, and the best way to go about treating it, with your doctor before attempting self-treatment.
Continue to the next page to get tips on treating calluses — a foot condition almost everyone experiences at one time or another.
To learn more about treating and avoiding problems with your feet, visit:

What to Wear With Large Prints

One trend that never seems to go out of style is the print. But that doesn’t mean it works for everyone. The size of the print and the size of the person determine what’s going to look good and what will look lame

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First, who can wear a large print? Most women can if they understand their shape. Petite women, instead of a rule of thumb, should use the rule of fist. If the print pattern is the same size or smaller than your fist, you can pull it off. If it’s larger, leave the item on the rack and let a taller woman have at it. Women with fuller figures need to be careful as well. Large prints can make you look larger than you are. Who wants to look like a floral sofa? A good guideline is to stay under the span of your hand. A print that’s larger probably won’t flatter you.
So how do you wear a large print

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Beauty may be in the eye of the beholder but fashion is fair game for critique. Use these tips for a fabulous look!

Colored Jean Trends and Faux Pas

If you’re looking for a way to incorporate more color into your wardrobe, colored jeans are a great way to do it. Jeans are versatile, can be mixed and matched into different looks, and dressed up or down. And now that you can buy them in almost any color, the possibilities are nearly endless

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You know a trend has hit cosmic status when celebrities start embracing it. And when Kate Middleton, the Duchess of Cambridge, appeared at an impromptu field hockey game in a pair of coral-colored jeans, sales went through the roof.
After a lifetime of regular blue denim washes, though, the thought of colored jeans can be daunting. Don’t be intimidated. You won’t look like a glow stick or a piece of candy. You just need to know the do’s and the don’ts of the trend.
Do:
Don’t:
Some popular colors for jeans are coral, different shades of blues, mustard, orange, purple and green

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. See if any of these work for you! Sometimes all you’ll need to pair with your new jeans is a plain white tee.

Sole Survivor Quiz

The average foot takes a ton of abuse on a daily basis. Not only do we walk and run all over town, we do so in shoes that are often ill-fitting and downright unhealthy. Make no mistake — your feet won’t suffer in silence for long

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! Take our quiz to find out if you know how to keep your tootsies happy and healthy.

‘Jurassic World’ Quiz

Jurassic World may have been 65 million years in the making, but it was worth the wait

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. With the help of a performing mosasaurus, an aquatic crock-a-gator, and a genetically enhanced but socially stunted Indominus rex, this film hit box office gold and revitalized a franchise.

5 Things to Do Before Going to the Nail Salon

At the first sign of summer, women everywhere kick off the thick socks and heavy boots of winter in favor of strappy summer sandals, flip-flops and sun-kissed bare feet. Before you expose your toes, however, it’s best to hit the nail salon to give your lower digits a bit of cosmetic attention

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. After all, nothing ruins a great pair of open-toed shoes more quickly than ragged, overgrown nails and dry, callused skin. With more than 50,000 nail salons in the U.S. alone, you should have no problem scoring an appointment for that start-of-summer mani-pedi. Get the most out of your visit and learn to avoid potential problems with our list of the top 5 things you should do before going to the nail salon.